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  • Writer's picturePam Stoik

Rooted in the Ridiculous...

"That's so cringe," my son said when he saw this image below.


"That's the point," was my response.


30 years ago could anyone have anticipated that the pet clothing business would now be worth more than $6 billion and expected to grow to nearly $10 billion by 2030?


Early in my career I learned to look for the gold nugget in the ridiculous idea. It's often there, sometimes buried or sometimes--as is the case with clothes for pets--the gold is on the surface waiting to be plucked...


It actually one me a few awards along the way. Okay so they weren't the Oscars I imagined as a child but still pretty cool!


What's the most ridiculous idea you ever had that turned out to be a winner?

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