top of page
Writer's picturePam Stoik

Including Qualitative Metrics in Your Data Story

Is your #data is lying to you? Are you presenting the whole truth and nothing but the truth? This could be the biggest saboteur in an #organizationaltransformation, and it could be happening right now. 


Here's why it could derail you:


1. Data Alone doesn’t tell the whole story. 

We’ve all seen those presentations with impressive stats: increased efficiency, time savings, and more. But if you only rely on numerical data, or are focused on one aspect only, you might miss the real story that lurks beneath. 


I've worked on more than one project looked great on paper, but once I started conducting #qualitative interviews? Well...the expletives coming out of people's mouths told an entirely different story.


2. Ignoring feedback erodes trust. 

Ever been in a meeting where the person at the front of the room is waxing poetic about a "huge success" while the audience is gritting its teeth because they know the truth about what's ACTUALLY happening? When you ignore the qualitative insights from your team and clients, you erode trust and engagement and build frustration and disillusionment. And that trust erosion? Well it leads to...


3. Your "success metric data" actually works to destroy the #change your were hoping to build. Your selective numbers game might work for a while but if you ignore an undercurrent of negative #sentiment, long-term that transformation can fracture the organization and have teams going rogue on you. 


Make sure you're always collecting a mix of quantitative data with qualitative insights. Conduct interviews, listen to concerns, and address challenges openly. This builds a high-trust culture, which ultimately will helps propel transformation in a way that gets everyone on the same page and on board.


Perception is reality. So if your data doesn't match the story your staff is telling, the only person you're likely fooling is yourself.




0 comments

Recent Posts

See All

コメント


bottom of page