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Guiding health care and 
not-for-profits to towards a culture of innovation and positive change.

We'll get you where you want to go with a creative yet disciplined approach to discovery, change and innovation through:

  • Effective, empathetic patient and provider engagement (health is our specialty)

  • Qualitative and quantitative research

  • Structured and focused strategy sessions

  • Inclusive idea development and delivery

  • Small-scale tests to mitigate risk

  • Staff engagement to boost change acceptance

Need a "Wow" Event?

We're keen on spreading the word about the power of design thinking to boost collaboration, creativity and team effectiveness. Check out some of our offerings!

Deborah Simon, CEO, Ontario Community Support Association

I want to personally thank you for your active involvement in our conference. The Lightening Labs were an exciting new addition this year and were well received!  You were able to pull this all together for us in your closing presentation... You made this easy to understand and added your own brand of humour!
  I know I speak for the team in saying thank you for making our conference such a success this year!

Deanna Huggett,
Executive Director,
Elgin Ontario Health Team (OHT)

Pam from Big Eye really seeks to understand the "why" of the work and integrates that into her approach. She provided engaging activities and was sensitive to the needs of our community members.  Pam’s passion is apparent, and she easily motivated the groups we were working with. She has a talent for eliciting important information and distilling it down to make it digestible for a variety of audiences.  Big Eye Innovation has been delightful to work with.

Dr. Samantha Sandassie,

Senior Manager, Education and Training | AGE-WELL NCE

 Pam from Big Eye Innovation was a great partner, helping to create and refine program contents. She was there to guide and support participants when they hit roadblocks and could always be counted on. With Pam's support we pulled off a successful virtual hackathon that engaged and excited participants, producing some impressive, innovative Age-Tech pitches too!

Dara Zarnett, VP Quality, Strat. Partnerships and Communications

Circle of Care-Sinai Health

Pam worked with our Client and Family Advisory Council to refresh the committee’s purpose and direction, tie it to organizational strategy, and develop an actionable workplan.  She connected with key stakeholders to gain diverse perspectives and seamlessly facilitated committee meetings. She was engaging, collaborative and open-minded. I really enjoyed working with Pam.

Kate Tomen, VP, Business Development and Operations
Angel Investors Ontario

Pam is a skilled facilitator who knows how to lead a room.  She was really able to cut thought the noise and help us focus... to challenge assumptions and redefine problems to create innovative solutions for our community. 


Innovation program support to build internal capabilities.

Facilitation for new product development, strategic planning and problem-solving

Change management planning,
engagement & communications

Stakeholder engagement & knowledge translation


As life-long learners, we ask provocative questions, uncover opportunities and steer clear of the status quo.

We see risk in inertia and focus on helping organizations carve out an inclusive and distinct path to prosperity using:

  • Design Thinking-based facilitation

  • Qualitative interviewing

  • Empathy and journey mapping

  • Effective knowledge translation and patient engagement

  • Other experience-based client-centred tools 

 As former employees (not "lifer" consultants) we "get" organizational and staff realities and develop imaginative-yet-practical plans that actually work.


A line of white doors with a yellow door in the middle.

We Do

With a focus on health, non-profit and government, we've helped organizations build internal innovation programming, solve strategic challenges, uncover opportunities and share their unique value to staff, clients and the world. Here are just a few ways we can help...

What We Do


Our clients come in all shapes and sizes but we especially love helping leaders in health care, not-for-profit and government. Our client list includes:

The Acropolis Organics logo.
Circle of Care Sinai Health Logo
Afghan Youth Development Engagement Initiative logo
AGEWELL--Canada's technology and aging network Logo
Angel Investors Ontario logo
Elgin Ontario Health Team logo
Haliburton, Kawartha, Pine Ridge District Health Unit logo
HCSS--Home and Community Support Services Grey-Bruce logo
Spark Conferences logo
Sinai Health logo
VHA Home HealthCare--Creating More Independence logo


With diversity comes strength. Whether it's applying innovative methodology and ideas to communications, people management, organizational processes or partnerships, we've got you covered.


Our alliances with some of the brightest minds in innovation, marketing/communications, human resource management, technology and user-centred design mean we can keep overhead costs down and bring a customized A-team to the table based on the unique needs of your specific project and objectives. 

Pam Stoikopoulos, MMIE

Founder and Innovation Instigator

Pam Stoikopoulos brings her creativity, insights and savvy to every project she is part of, launching Big Eye Innovation in late 2021 to help organizations adapt, adopt and flourish using the rigour and creativity of strategic innovation.


For nearly a decade, she blazed a trail at VHA Home HealthCare--a large not-for-profit community health agency--most recently serving as Head of Innovation Engagement. In this role she developed VHA's innovation strategy and "pollination approach," and built the organization's InnoVHAtion Centre of Excellence program. She also oversaw VHA's Ideas to Innovation Fund and created its first-ever innovation Community of Practice.



Prior to this role she worked as VHA's Sr. Communications and Public Relations Manager, where she worked on several org-wide change management initiatives including a merger. She was a founding member of VHA's Client and Family Voice initiative and a strong advocate for patient/caregiver co-design. Under her leadership VHA's Communications Team was named  Toronto's Not-for-Profit Department of the Year in 2016 by the International Association of Business Communicators (IABC).



This isn't Pam's first consulting venture: from 2003-2011 she ran Keynote Communications where her clients included Toronto Business Development Centre, St. Michael's Hospital, Town of Newmarket, RBC Dominion Securities, Acropolis Organics and York Region among others. She also worked on some of Shepell.fgi's biggest accounts including projects for PricewaterhouseCoopers, Canada Post and Bell. 

Pam holds an Honours BA, a post-graduate certificate in corporate communications, Prosci Change Practitioner certification, a  Strategic Leadership and Innovation Certificate (2017) from Schulich Executive program  and a Master's of Management, Innovation and Entrepreneurship (MMIE 2019) from the Smith School of Business at Queen's University. 


She has presented on innovation at the Ontario Community Support Association's Conference (2018), as a guest lecturer at the Schulich School of Business (2023) and at the International Conference on Integrated Care (ICIC21).

She also serves on the GBS/CIDP Foundation of Canada Board.

Christo Mitov,

Digital Optimization Associate

Christo Mitov is a versatile consultant specializing in software engineering, digital marketing, and AI-driven business automation. He held a leadership role at Scotiabank Digital Factory and has a proven track record in team management and project execution. Christo has also contributed his marketing and app development skills to ventures like Diffusitron and OpenVenture. With a focus on creating scalable and intelligent business solutions, he is a sought-after expert in his field.

Emilio Castillo,

Design Thinking Associate

Emilio is a designer and researcher who aims to create meaningful change with his work. He is currently working on a Master of Design in Strategic Foresight and Innovation at OCAD University. His creative application focuses on communication as a means for collaboration, unity, and innovation. Using elements of multidisciplinary approaches in addition to storytelling, Emilio creates compelling narratives to inspire and empower changemakers across sectors of work.


Photo of Pam Stoikopoulos smiling in an orange shirt
Photo of Emilio Castillo
Photo of Christo Mitov

Land Acknowledgement

Big Eye Innovation acknowledges that our work takes place on the traditional territories of the Anishinaabe, Haudenosaunee, Chippewa, and Wendat peoples. We recognize their enduring connection to this land and express our gratitude for their stewardship over generations. As we engage in our projects, we commit to learning from Indigenous knowledge and respecting the treaties that govern this territory.



Mailing address:

Big Eye Innovation

c/o Spaces

339 Queen Street East

Toronto, ON

M5A 1S9






VIDEO MEETINGS AND CONFERENCES in 2023 (at least it felt like it)







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