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Discover a new route to
business success.

We'll get you where you want to go with a creative yet disciplined approach to discovery, change and innovation through:

  • Effective, empathetic patient and provider engagement (health is our specialty)

  • Qualitative and quantitative research

  • Structured and focused strategy sessions

  • Inclusive idea development and delivery

  • Small-scale tests to mitigate risk

  • Staff engagement to boost change acceptance



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Need a Speaker?

We're keen on spreading the word about the power of patient engagement, experience-based design and health transformation. Whatever the angle, Pam will use her vast experience in health--professionally and personally as a patient--to work with you to craft a keynote presentation that's engaging, impactful and thought-provoking .

Lauren Caruana,

Project & Implementation Manager and
Deanna Huggett,
Executive Director,
Elgin Ontario Health Team (OHT)

Pam from Big Eye really seeks to understand the "why" of the work and integrates that into her approach. She provided engaging activities and was sensitive to the needs of our community members.  Pam’s passion is apparent, and she easily motivated the groups we were working with. She has a talent for eliciting important information and distilling it down to make it digestible for a variety of audiences.  Big Eye Innovation has been delightful to work with.

Dr. Samantha Sandassie,

Senior Manager, Education and Training | AGE-WELL NCE

 Pam from Big Eye Innovation was a great partner, helping to create and refine program contents. She was there to guide and support participants when they hit roadblocks and could always be counted on. With Pam's support we pulled off a successful virtual hackathon that engaged and excited participants, producing some impressive, innovative Age-Tech pitches too!

Dara Zarnett, VP Quality, Strat. Partnerships and Communications

Circle of Care-Sinai Health

Pam worked with our Client and Family Advisory Council to refresh the committee’s purpose and direction, tie it to organizational strategy, and develop an actionable workplan.  She connected with key stakeholders to gain diverse perspectives and seamlessly facilitated committee meetings. She was engaging, collaborative and open-minded. I really enjoyed working with Pam.

Kate Tomen, VP, Business Development and Operations
Angel Investors Ontario

Pam is a skilled facilitator who knows how to lead a room.  She was really able to cut thought the noise and help us focus... to challenge assumptions and redefine problems to create innovative solutions for our community. 


Innovation program support to build internal capabilities.
Facilitation for branding, new product development and problem-solving
Change management planning,
engagement & communications
Stakeholder engagement & knowledge translation


As life-long learners, we ask provocative questions, uncover opportunities and steer clear of the status quo.

We see risk in inertia and focus on helping organizations carve out an inclusive and distinct path to prosperity using:

  • Design Thinking-based facilitation

  • Qualitative interviewing

  • Empathy and journey mapping

  • Effective knowledge translation and patient engagement

  • Other experience-based client-centred tools 

 As former employees (not "lifer" consultants) we "get" organizational and staff realities and develop imaginative-yet-practical plans that actually work.



We Do

With a focus on health, non-profit and government, we've helped organizations build internal innovation programming, solve strategic challenges, uncover opportunities and share their unique value to staff, clients and the world. Here are just a few ways we can help...

What We Do


Our clients come in all shapes and sizes but we especially love helping leaders in health care, not-for-profit and government. Our client list includes:

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