Discover a new route to
We'll get you where you want to go with a creative yet disciplined approach to discovery, change and innovation through:
Qualitative and quantitative research
Structured and focused strategy sessions
Inclusive idea development and delivery
Small-scale tests to mitigate risk
Ever-present engagement to boost change acceptance
Innovation program support to build internal capabilities.
Facilitation for branding, new product development and problem-solving
Change management planning,
engagement & communications
Stakeholder engagement & knowledge translation
As life-long learners, we ask provocative questions, uncover opportunities and steer clear of the status quo.
We see risk in inertia and focus on helping organizations carve out an inclusive and distinct path to prosperity using:
Design Thinking-based facilitation
Empathy and journey mapping
Effective knowledge translation and patient engagement
Other experience-based client-centred tools
As former employees (not "lifer" consultants) we "get" organizational and staff realities and develop imaginative-yet-practical plans that actually work.
With a focus on health, non-profit and government, we've helped organizations build internal innovation programming, solve strategic challenges, uncover opportunities and share their unique value to staff, clients and the world. Here are just a few ways we can help...
Our clients come in all shapes and sizes but, over the years (and in other incarnations) we've especially loved helping leaders in health care, not-for-profit and government.
With diversity comes strength. Whether it's applying innovative methodology and ideas to communications, people management, organizational processes or partnerships, we've got you covered.
Our alliances with some of the brightest minds in innovation, marketing/communications, human resource management, technology and user-centred design mean we can keep overhead costs down and bring a customized A-team to the table based on the unique needs of your specific project and objectives.
Pam Stoikopoulos, MMIE
Founder and Innovation Instigator
Pam Stoikopoulos brings her creativity, insights and savvy to every project she is part of, launching Big Eye Innovation in late 2021 to help organizations adapt, adopt and flourish using the rigour and creativity of strategic innovation.
For nearly a decade, she blazed a trail at VHA Home HealthCare--a large not-for-profit community health agency--most recently serving as Head of Innovation Engagement. In this role she developed VHA's innovation strategy and "pollination approach," and built the organization's InnoVHAtion Centre of Excellence program. She also oversaw VHA's Ideas to Innovation Fund and created its first-ever innovation Community of Practice.
Prior to this role she worked as VHA's Sr. Communications and Public Relations Manager, where she worked on several org-wide change management initiatives including a merger. She was a founding member of VHA's Client and Family Voice initiative and a strong advocate for patient/caregiver co-design. Under her leadership VHA's Communications Team was named Toronto's Not-for-Profit Department of the Year in 2016 by the International Association of Business Communicators (IABC).
This isn't Pam's first consulting venture: from 2003-2011 she ran Keynote Communications where her clients included Toronto Business Development Centre, St. Michael's Hospital, Town of Newmarket, RBC Dominion Securities, Acropolis Organics and York Region among others. She also worked on some of Shepell.fgi's biggest accounts including projects for PricewaterhouseCoopers, Canada Post and Bell.
Pam holds an Honours BA, a post-graduate certificate in corporate communications, Prosci Change Practitioner certification, a Strategic Leadership and Innovation Certificate (2017) from Schulich Executive program and a Master's of Management, Innovation and Entrepreneurship (MMIE 2019) from the Smith School of Business at Queen's University.
She has presented on innovation at the Ontario Community Support Association's Conference (2018), Schulich School of Business (2020 and 2021) and at the International Conference on Integrated Care (ICIC21).
She also serves on the GBS/CIDP Foundation of Canada Board.