Guiding health care and 
not-for-profits towards a culture of innovation and positive change.

With diversity comes strength. Whether it's applying innovative methodology and ideas to communications, people management, organizational processes or partnerships, we've got you covered.

 

Our alliances with some of the brightest minds in innovation, marketing/communications, human resource management, technology and user-centred design mean we can keep overhead costs down and bring a customized A-team to the table based on the unique needs of your specific project and objectives. 

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Pam Stoikopoulos, MMIE

Founder and Innovation Instigator

Pam Stoikopoulos brings her creativity, insights and savvy to every project she is part of, launching Big Eye Innovation in late 2021 to help organizations adapt, adopt and flourish using the rigour and creativity of strategic innovation.

 

For nearly a decade, she blazed a trail at VHA Home HealthCare--a large not-for-profit community health agency--most recently serving as Head of Innovation Engagement. In this role she developed VHA's innovation strategy and "pollination approach," and built the organization's InnoVHAtion Centre of Excellence program. She also oversaw VHA's Ideas to Innovation Fund and created its first-ever innovation Community of Practice.

 

 

Prior to this role she worked as VHA's Sr. Communications and Public Relations Manager, where she worked on several org-wide change management initiatives including a merger. She was a founding member of VHA's Client and Family Voice initiative and a strong advocate for patient/caregiver co-design. Under her leadership VHA's Communications Team was named  Toronto's Not-for-Profit Department of the Year in 2016 by the International Association of Business Communicators (IABC).

 

 

This isn't Pam's first consulting venture: from 2003-2011 she ran Keynote Communications where her clients included Toronto Business Development Centre, St. Michael's Hospital, Town of Newmarket, RBC Dominion Securities, Acropolis Organics and York Region among others. She also worked on some of Shepell.fgi's biggest accounts including projects for PricewaterhouseCoopers, Canada Post and Bell. 

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Pam holds an Honours BA, a post-graduate certificate in corporate communications, Prosci Change Practitioner certification, a  Strategic Leadership and Innovation Certificate (2017) from Schulich Executive program  and a Master's of Management, Innovation and Entrepreneurship (MMIE 2019) from the Smith School of Business at Queen's University. 

 

She has presented on innovation at the Ontario Community Support Association's Conference (2018), as a guest lecturer at the Schulich School of Business (2023) and at the International Conference on Integrated Care (ICIC21).

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She also serves on the GBS/CIDP Foundation of Canada Board.

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Christo Mitov,

Digital Optimization Associate
 

Christo Mitov is a versatile consultant specializing in software engineering, digital marketing, and AI-driven business automation. He held a leadership role at Scotiabank Digital Factory and has a proven track record in team management and project execution. Christo has also contributed his marketing and app development skills to ventures like Diffusitron and OpenVenture. With a focus on creating scalable and intelligent business solutions, he is a sought-after expert in his field.

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Emilio Castillo,

Design Thinking Associate
 

Emilio is a designer and researcher who aims to create meaningful change with his work. He is currently working on a Master of Design in Strategic Foresight and Innovation at OCAD University. His creative application focuses on communication as a means for collaboration, unity, and innovation. Using elements of multidisciplinary approaches in addition to storytelling, Emilio creates compelling narratives to inspire and empower changemakers across sectors of work.

 

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